Our Team
Ben Elliott
Founder | Writing Consultant
Jonny Ellis
Director | Writing Consultant
Jonny has spent his career working for well-established organisations that have required excellent written material and content creation. Renowned for his proofreading skills and his keen eye for detail, he takes immense pride in creating strong relationships that are based around value and purpose. A keen reader, leader and mentor, Jonny is driven by a desire to improve the lives of those around him.
Ben has spent the last 15 years honing his writing skills in both his professional and personal life. Working in a variety of disciplines and educating himself daily, he is an experienced scriptwriter, bid writer, author, copywriter, editor, and proofreader. When he is not writing, Ben has a penchant for appearing on gameshows and continues to pursue his goal of appearing on Mastermind.
Our Origins
The origins of Unreal Ideal Ltd date back to 2010, when our directors graduated with degrees in English Literature and Creative Writing. For the past 12 years, Ben Elliott and Jonny Ellis have worked together on a multitude of projects, including groundbreaking interactive dramas, eLearning modules used in six continents, and a huge epic fantasy series that is destined to become their magnum opus. Renowned by their clients and former colleagues for their energy, professionalism and competence, Ben and Jonny are also well-known for their showstopping and victorious appearance on BBC1’s Pointless.